As CEO of Engine Media, Lisa is responsible for building and leading the network’s global media services operating unit. Engine Media has evolved through organic growth and acquisitions to create a modern media offering which has redefined the potential for media services today and for the future serving a diverse group of customers including Agencies, Marketers and Publishers.
For the five years prior, Lisa served as President of Global Digital, Data & Analytics, at Starcom MediaVest Group (SMG) where she was instrumental in pioneering new ways to leverage online, mobile, social and search, as well as the data those media generate. She served as the digital guide for some of the biggest marketers in the world, including P&G, Walmart, Samsung and Kraft, and in doing so helped these brands and others create a whole new category of consumer experiences.
Through her efforts, Lisa led the agency to a future of data-driven precision marketing and new content solutions which resulted in a new model for partnerships that challenged the historical role of a media agency. These partnerships, which included collaborations with Facebook, Twitter, Acxiom and Google, embraced product co-creation, access to data and first-looks at new marketplace opportunities. Lisa also drove the integration of two acquisitions into the Publicis Groupe family: Relevant24, a leader in creating original, multi-media branded content in real-time to help make brands relevant every day, as well as RUN, a real-time data management and multi-channel programmatic buying platform with unique mobile capabilities.
Prior, Lisa spent more than a decade at GroupM/MindShare holding various roles in US and Global account leadership, and spent her last 4 years there running the Mindshare Chicago business, including leadership of GroupM business in the region for MediaCom and Maxus. In this post, she oversaw nearly 300 employees and more than $1 billion in billings for brands including BP, Motorola, Kimberly-Clark and Abbott Laboratories, more than doubling the size of the operation during her tenure.
Lisa recently served on the board of Constant Contact, an email marketing software solution for small business owners. She has earned accolades including the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain’s Chicago Business 40 under 40, Advertising Age Media Maven, Advertising Women of New York’s Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. She has served as an advisor to many start-ups and has served on Google’s Global Media Council, Twitter’s Client Council, Forbes Executive Women’s Board, AAF Board of Directors and the IAB Agency Advisory Board, among others.
Most important, Lisa is a mom to two active boys and does her best to keep up with them.