Lizzy is the architect of our purpose-built teams, closely collaborating with leadership across Engine Media and The Engine Group. Before joining us, Lizzy was leading large, successful teams with specialisms in programmatic, paid social, mobile, video, display media, and ad tech.
Lizzy served as Head of Media for Mediahub New York, a division of the Mullen Lowe Group, preceding her arrival Engine Media. In this role she was responsible for digital media planning and buying across key global and US clients such as Western Union, T. Marzetti brands and CFA Institute. Lizzy also led and participated in new business efforts. Two key successes include the first win for Mediahub after transitioning from a US-based agency to a global media network, as well as the first full service global new business acquisition across six markets for Lowe Profero in 2014.
Prior to Mediahub, Lizzy was a Digital Media Director at MediaCom, overseeing digital media planning for Audi of America. In this role she led transformative and award winning national digital campaigns—the first media campaign with direct vehicle sales reporting and attribution. She also partnered closely with AKQA on the redesign of Audiusa.com, building the first digital media campaign with dynamic display ads powered by advanced 1st and 3rd party data. Within regional dealer groups, she increased digital media investment 45% year on year, proving out the success of digital media to key stakeholders. Prior to MediaCom, Lizzy worked at Zenith Media as an integrated media planner on Nestle brands.
Lizzy began her career at Neo@Ogilvy, working on Lenovo and Career Education Corporation. It was during this time that she fell in love with combining best-in-class data, technology and creative to build custom media solutions for clients. She lives in Manhattan in Chelsea and spends her weekends in Washington, D.C.