Mike Zacharski
CEO, bRealTime

As CEO of bRealTime, Michael is responsible for building and leading the teams charged with the growth and development of the bRealTime’s automated global exchange for both demand and supply side partners. As both a media services and internet technology company, bRealTime is focused on solving complex programatic business challenges for both publishers and advertisers. 

Michael is a strategic executive focussed on driving bottom line results through growth acceleration and innovation with distinguished achievement in leadership, business development, operations and product development across global businesses of varying sizes, different stages and across multiple industries. Michael is a passionate leader, entrepreneurial thinker and practical problem solver. 

Most recently, Michael was COO of CPXi, a global digital media company aimed at driving efficiencies and effectiveness in the tech-enabled marketing space. He played a pivotal role across the organization since 2006, with specific contributions across company strategy, global sales, media optimization, product vision and technical development. Specifically, Michael provided senior leadership across all areas of the business with a focus on efficiency, structure and orientation of the company’s teams, systems, products and technology. 

Previously, Michael led CPXi in the growth of its publisher base from 90 billion impressions in 2006 to over 850 billion impressions in 2012. He also developed data analysis and measurement platforms which automate media management, streamline workflows and facilitate internal collaboration.

Michael is knowledgeable and passionate about technologies involved in real time decisioning, huge-data management, programatic creative and ad targeting strategies. Prior to CPXi, he founded and operated multiple businesses in various industries. He received his BA from New York University.