Chief Business Officer
As CBO of Engine Media, Pete is responsible for both the commercial and operational success of the networks global media offering. This includes developing and implementing the strategic plans and operational processes to ensure Engine Media is delivering against its promise to create differentiated client value through a combination of incredible talent, proprietary technology and unique market positioning.
A three-time successful entrepreneur, Pete has founded or co-founded businesses in the accounting, energy, and marketing verticals. His approach to building businesses centers on building high performing, humane cultures focused on disrupting stagnant markets.
Most recently Pete founded and led Balihoo from startup to the leading marketing automation provider in the local marketing space. Balihoo was acquired by Engine in 2016. Prior to Balihoo Pete was the founder of Enerx, an enterprise software company focused on providing Trading and Risk Management solutions to the energy industry. Enerx was acquired by KW International in 2001 and the combined entity was subsequently acquired by Sunguard. Prior to Enerx he was also the co-founder of Red Celsius, an early provider of Activity Based Accounting solutions to the Energy and Financial Services industries.
Pete also serves as the Chairman of the Board of GoodWell, a Public Benefit Corporation he founded late in 2015, which focuses on bringing humanity to businesses around the world. He is also a member of the Board of Directors of Global Shapers Boise, which is an arm of the World Economic Forum focused on developing future leaders