Reggie Riley
EVP of Business Development

As the Executive Vice President of Business Development at Engine Media, Reggie is responsible for building the client roster and creating partnerships for the media agency, working directly with marketers. His primary duties include leading top-line revenue growth for the media agency, including Engine Media’s marketing software services.

Reggie has spent the last 18 years in business development and sales leadership roles for some of the most widely known and respected names in the media business, including Google and The Wall Street Journal. He’s successfully built, led and grown high-performance sales and marketing teams who’ve created innovative solutions for hundreds of F500 B2C and B2B marketers while generating over $1.5B in revenue. 

Before joining Engine Media he served as Chief Revenue Officer at InStadium where he led the creation of a location-based mobile advertising platform in and around sports arenas targeting the “super-influencer,” live-sports-fan audience. The integrated mobile and in-stadium video platform provided a targeted, innovative, multi-screen experience for marketers Samsung, Discover, Garmin and many others.  

Immediately prior he led a team in the largest and fastest-growing business vertical at Google. As Head of Industry for the financial services practice he worked closely with the largest category advertisers in the US, including Allstate, State Farm, Farmers, Scottrade, and others. His mission at Google was to help marketers build their brands online across the Google products ecosystem. During this time he led the creation and adoption of the first-ever YouTube live-streaming sponsorship of the Coachella Music Festival (by State Farm), partnered with Google product managers to create insurance quotes in dynamic search results and led the development of product sales and adoption methodologies to accelerate revenue growth.

Before Google he was the Vice President of Multimedia Sales for the global Wall Street Journal franchise and the leader of his 42-person team. By closely collaborating with a wide variety of F500 marketers like AT&T, Oracle, Bank of America, Intel and others, he created innovative strategies that drove the largest-ever revenue commitments to the WSJ Digital Network, and $90MM+ in multi-year, franchise-level commitments across four brands. He also served as a member of FOX1, News Corp.’s integrated leadership team.

He is a former board member of the Business Marketing Association and advisor to the Executives Club of Chicago. He serves on the board of two privately held companies in Chicago, is a founding member of the Associate Board of LEARN Charter School in Chicago and current volunteer.